Snapchat adds Place Loyalty badges to Snap Map, turning your most-visited spots into shareable status

Snapchat is rolling out a new Snap Map feature called Place Loyalty that highlights how often a user visits specific locations over the past year.

The update is designed to add a light competitive layer to location sharing, while keeping the ranking visible only to the user.

Eligible users will see a badge and percentile tier for places they frequent, with bronze for the top 25%, silver for the top 10%, and gold for the top 1% of visitors. Snapchat says the feature can be shared if a user chooses, but it is not automatically public.

How Place Loyalty rankings work?

Place Loyalty requires location sharing to be enabled, since the badges are based on a person’s visits tracked through Snap Map. Snapchat says the ranking reflects visits across the past 12 months, aiming to capture routine habits rather than one-off check-ins.

For large brands and chains, Snapchat aggregates visits across multiple locations, which could make it easier for frequent customers to earn a tier. That approach also positions the feature as a potential signal of real-world engagement for businesses with many storefronts.

Snap Map competition and ad push

Snap Map has evolved from a friends-location view into a broader discovery tool, with more ways to find local hotspots and things to do. Snapchat has said Snap Map has surpassed 400 million monthly active users, underscoring its role as a core product.

The update also lands as rivals invest in similar features, including Instagram’s map-based product, while Snapchat expands location-related monetization. Recent additions like Promoted Places have pushed ads into the map experience, blending discovery with paid placement.

Privacy tradeoffs users should consider

Snapchat emphasizes that Place Loyalty rankings are only visible to the user by default, but the feature still depends on continuous location sharing. That means users who want the badges will likely need to weigh the fun of the gamified tiers against the data required to generate them.

The rollout follows other Snap Map expansions such as Footsteps, a feature aimed at visualizing travel and location history. Together, the updates signal Snapchat’s broader bet that mapping, personalization, and real-world activity can drive retention.