Xiaomi targets Europe in late 2027: premium EVs first, right-hand-drive models set for 2028

Xiaomi has outlined a clearer schedule for bringing its electric cars to Europe, saying it plans to begin sales in the second half of 2027.

The move would mark the smartphone giant’s first large-scale push beyond China for its EV business.

According to the updated plan, Xiaomi expects its initial European rollout to focus on the continent’s more developed markets. The company also indicated it will start with its higher-priced models, positioning the launch as a premium-first entry rather than a mass-market debut.

Premium-first strategy for European entry

Starting at the top end could help Xiaomi build brand credibility in a crowded EV landscape where established automakers and newer Chinese rivals are already competing on price and features.

A gradual expansion may also allow the company to scale after-sales service, parts logistics, and local compliance work.

Xiaomi has suggested that more affordable vehicles would arrive later, followed by expansion into additional European countries. The approach mirrors strategies used by other new entrants that prioritize margins and operational readiness before chasing higher volumes.

Right-hand-drive timeline points to UK

Beyond continental Europe, Xiaomi says it plans to begin producing right-hand-drive vehicles in early 2028. That timing would enable sales in right-hand-drive markets soon after, with the UK widely viewed as a likely early destination if the rollout proceeds as planned.

The right-hand-drive commitment signals Xiaomi is preparing for broader international coverage rather than limiting exports to left-hand-drive regions.

It also implies additional engineering and certification work, as right-hand-drive variants often require more than a simple steering relocation.

China sales goals underpin the expansion

Before Europe, Xiaomi is aiming for 550 000 vehicle sales in China this year, a sharp increase from 400 000 deliveries last year. Hitting that target would strengthen its case for expanding production, retail presence, and service capacity ahead of international growth.

The company expects the YU7 to play a central role in driving near-term volume until newer models arrive. How quickly Xiaomi can maintain momentum at home may influence the pace and scale of its European launch plan.