Minecraft leak rumors swirl after Hallmark listing hints at Blub, an unrevealed new mob

A routine product listing from Hallmark is fueling fresh speculation that Minecraft could be preparing to introduce a new mob called Blub.

The character has not been announced by Mojang, but the name surfaced in a Keepsake Ornament entry with a partially obscured design.

The ornament page indicates a Minecraft Blub decoration priced at $22.99, with availability listed for October 10, 2026. Fans quickly circulated screenshots and discussed whether the silhouette, which appears to show long legs and ear-like shapes, matches any existing in-game creature.

Why a merch listing matters?

Merchandise listings have occasionally hinted at upcoming game content, but they can also reflect placeholder names or internal codenames.

Mojang and Microsoft have not commented on Blub, leaving it unclear whether the listing points to a real addition or a marketing misfire.

The timing is notable because Mojang has been reshaping how it delivers Minecraft updates. Rather than relying on one large annual release, the studio has been moving toward smaller, more frequent drops designed to ship every few months.

How it could fit Mojang updates?

That cadence would make it easier to add new mobs outside a single headline update, potentially aligning with an autumn release window. In recent cycles, Mojang has also used snapshots and previews to test features early, which could offer clues if Blub is real.

Speculation has also touched on whether Blub could relate to the broader Minecraft franchise, including spinoffs. For now, the only concrete detail remains the Hallmark entry, and players will be watching Mojang’s next announcements and test builds for any sign of the name.